Mission & Vision

View of Main Street


The Downtown Murphy organization serves to channel and coordinate the voices of all downtown stakeholders creating strategies promoting and encouraging economic development that preserves and enhances the culture, history and natural environment of Downtown Murphy using the National Main Street Center’s Four Point Approach to accomplish our mission.

Main Street at night

Where rivers converge, history lives, outdoor adventure calls, and North Carolina begins! Serving as the county seat of Cherokee County in the heart of the Appalachian Mountains, Downtown Murphy serves as a beacon for endless fun featuring connections to outdoor recreational opportunities; the center of commerce with a host of locally owned restaurants and authentic shopping ventures; and Appalachian culture.This is the vision of Downtown Murphy!